Mackall, Crounse & Moore, PLC has joined Dewitt Ross & Stevens S.C.

The newly formed DeWitt Mackall Crounse & Moore S.C. will provide clients with enhanced legal services
and efficiencies as well as access to more than 100 attorneys practicing in nearly 30 areas of
law in Wisconsin and Minnesota.

Dismiss this message


View Full Biography:

Download VCard

Jeffrey J. Liotta

Metro Milwaukee
Email Me
Joni K. Jakubowski

Email Full Biography

Message Details:
  • To:

  • From:

  • PDF of the biography will be included.
  • Cancel

Arbitration and Mediation

Jeff has extensive arbitration and other alternative dispute resolution experience.  He serves on the commercial and consumer rosters of arbitrators for the American Arbitration Association and has a track record of success with litigating complex arbitrations before the AAA.  Jeff also serves as a non-public arbitrator for the Financial Industry Regulatory Authority (FINRA) in customer and industry disputes.  Finally, Jeff serves as a mediator in state and federal lawsuits.  His Alternative Dispute Resolution training includes:

  • AAA ACE 19 Case Finances: What Arbitrators Need to Know, 2019
  • AAA Arbitration Fundamentals and Best Practices for New AAA Arbitrators, 2018
  • AAA arbitration Awards - Safeguarding, Deciding and writing Awards, (ADSO 1 ), 2018
  • AAA Virtual Hearings: Best Practices for Arbitrators,  2020
  • AAA Cyber Security: A Shared Responsibility, 2020
  • AAA Impartiality: Do You Know Where Your Biases Are? - 2021
  • FINRA Online Basic Panel Training, 2021 
  • FINRA Understanding the Prehearing Stage, 2021  
  • FINRA Discovery Training, 2021 
  • FINRA Duty to Disclose , 2021 
  • FINRA Civility Training, 2021  
  • FINRA New Chairperson Training, 2021 
  • FINRA Expungement, 2021  ​

Notable Experience as Arbitration Counsel

​He acted as counsel in the following types of cases arbitrated through an award:

  • Represented the respondents and defended a financial advisor and his broker-dealer in multiple arbitrations alleging securities fraud, intentional torts, negligence and breach of fiduciary duty. (Collectively, more than $5 million in dispute).
  • Represented the claimant and counter-respondent. Sought reformation of a recorded deed to change the manner in which title was held, adjust the ownership percentages of various family members to a 143-acre farm and partition the property. (Approx. $500,000 in dispute).
  • Represented claimant and counter-respondent against a former financial advisor seeking damages for the breach of a covenant not to compete and for an order requiring future compliance with the contract. Issues involving theft of trade secrets, breach of fiduciary duty and breach of contract were arbitrated. Defended against a counterclaim regarding the alleged failure to pay compensation owed. (Over $1.0 million in dispute).
  • Represented the claimant and brought a claim for breach of contract and violation of the Wisconsin Fair Dealership Law against a manufacturer. (Over $1.0 million in dispute).
  • Represented the respondent and counterclaimant in an M&A matter involving a breach of contract, accounting and post-closing adjustments related to the purchase price of the sale of a business. (Over $4.5 million in dispute).
  • Represented the claimant and counter-respondent relating to the alleged breach of the covenant of good faith and fair dealing involving a letter of intent to sell all of the equity of a corporate subsidiary to one of the subsidiary's vendors. Defended a counterclaim for breach of contract related to the non-payment of services. (Over $1.5 million in dispute).

Notable Experience as an Arbitrator 

Jeff has served, or is serving, as an arbitrator in a wide variety of matters, including disputes involving:

  • Bank accounts 
  • Breach of contract 
  • Cellular service contracts 
  • Commercial and consumer finance transactions
  • Consumer protection laws 
  • Distributorships 
  • Franchising 
  • Insurance
  • Software licensing 
  • Uniform Commercial Code 
  • Valuation matters 

Our Locations

Greater Milwaukee - Get Directions

Green Bay - Get Directions

Madison - Get Directions

Minneapolis -Get Directions


Get to know us

DeWitt LLP is one of the ten largest law firms based in Wisconsin, with an additional presence in Minnesota. It has more than 130 attorneys practicing in Madison, Greater Milwaukee, Green Bay and Minneapolis in over 30 legal practice areas, and has the experience to service clients of all scopes and sizes.


We are an active and proud member of Lexwork International, an association of mid-sized independent law firms in major cities located throughout the Americas, Europe and Asia and an active member of SCG Legal, an association of more than 140 independent law firms serving businesses in all 50 state capitals and major commercial centers around the world.


Best Lawyers 2013 – 2021
Super Lawyers 2021
Compass Award 2012
Top 100 Lawyers: National Trial Lawyers Association


While we would like to hear from you, we cannot represent you until we know that doing so will not create a conflict of interest. Accordingly, please do not send us any information about any matter that may involve you until you receive a written statement from us that we represent you (an “engagement letter”). You will not be a client of the firm until you receive such an engagement letter.

The best way for you to initiate a possible representation is to call DeWitt LLP at 608-255-8891. We will make every effort to put you in touch with a lawyer suited to handle your matter. When you receive an engagement letter from one of our lawyers, you will be our client and we may exchange information freely.

Please click the “OK” button if you understand and accept the foregoing statement and wish to proceed.